Extensive research has demonstrated that the three basic attributes contributing to an endorser's effectiveness are _____.
A) intelligence, credibility, and attractiveness
B) attractiveness, intelligence, and power
C) attractiveness, credibility, and power
D) personality, intelligence, and attractiveness
E) personality, attractiveness, and power

Question

Extensive research has demonstrated that the three basic attributes contributing to an endorser's effectiveness are _____.
A) intelligence, credibility, and attractiveness 
B) attractiveness, intelligence, and power 
C) attractiveness, credibility, and power 
D) personality, intelligence, and attractiveness 
E) personality, attractiveness, and power

Quizplus · Accepted Answer

Extensive research has consistently shown that the three basic attributes contributing to an endorser's effectiveness are attractiveness, credibility, and power. Attractiveness is based on physical appearance, likability, and similarity to the target audience. Credibility is based on expertise, trustworthiness, and demographic characteristics, such as age and gender. Power refers to the endorser's social status, perceived authority, and ability to influence others. While intelligence and personality may also be important characteristics for an endorser, they have not been found to be as consistently effective as attractiveness, credibility, and power.

Extensive Research Has Demonstrated That the Three Basic Attributes Contributing