Which of the following is true regarding cost considerations when seeking a celebrity endorser?
A) The cost to acquire a celebrity endorser should not dictate the final choice.
B) The cost to acquire a celebrity endorser is not an important consideration.
C) A more costly celebrity endorser is usually worth the extra expense.
D) Cost should be considered only after all other factors are examined.
E) None of these are correct.

Question

Which of the following is true regarding cost considerations when seeking a celebrity endorser? 
A) The cost to acquire a celebrity endorser should not dictate the final choice. 
B) The cost to acquire a celebrity endorser is not an important consideration. 
C) A more costly celebrity endorser is usually worth the extra expense. 
D) Cost should be considered only after all other factors are examined. 
E) None of these are correct.

Quizplus · Accepted Answer

While cost is an important factor to consider when seeking a celebrity endorser, it should not be the sole determining factor. The selection process should focus on finding a celebrity whose image and audience align with the brand, and then negotiating a price that fits within the marketing budget.

Which of the Following Is True Regarding Cost Considerations When