When using a fear appeal,it is important to guage the ______ ,or whether it is perceived to work by the audience.
A) perceived threat
B) severity
C) perceived response efficacy
D) perceived self-efficacy
E) None of these are correct

Question

When using a fear appeal,it is important to guage the ______ ,or whether it is perceived to work by the audience.
A) perceived threat 
B) severity 
C) perceived response efficacy 
D) perceived self-efficacy 
E) None of these are correct

Quizplus · Accepted Answer

Perceived response efficacy refers to the belief that the recommended action will effectively reduce the perceived threat. It is important to gauge this in a fear appeal because if the audience does not believe that the recommended action will be effective, they are less likely to take action and the fear appeal may be ineffective.

When Using a Fear Appeal,it Is Important to Guage the ______