Researchers have found that people who have a higher ______ are more responsive to humorous ads that those who score lower in this trait.
A) level of insensitivity
B) pain tolerance
C) need for humor
D) level of sensitivity
E) level of empathy

Question

Researchers have found that people who have a higher ______ are more responsive to humorous ads that those who score lower in this trait.
A) level of insensitivity 
B) pain tolerance 
C) need for humor 
D) level of sensitivity 
E) level of empathy

Quizplus · Accepted Answer

People who score higher in "need for humor" (also known as "sense of humor") have a stronger desire to seek out and enjoy humorous content. Thus, they are more likely to respond positively to humorous ads.

Researchers Have Found That People Who Have a Higher ______