Why is it doubtful that blogs represent a major advertising opportunity?
A) The blogosphere is regulated by the Federal Trade Commission and currently does not allow commercial advertisers to participate.
B) The blogosphere is regulated by the Federal Communications Commission and currently does not allow commercial advertisers to participate.
C) It is too expensive.
D) Advertising is often perceived as less than fully objective and is seen by many as an intrusion.
E) Not enough consumers participate in blogging to make it economical for advertisers.

Question

Why is it doubtful that blogs represent a major advertising opportunity? 
A) The blogosphere is regulated by the Federal Trade Commission and currently does not allow commercial advertisers to participate. 
B) The blogosphere is regulated by the Federal Communications Commission and currently does not allow commercial advertisers to participate. 
C) It is too expensive. 
D) Advertising is often perceived as less than fully objective and is seen by many as an intrusion. 
E) Not enough consumers participate in blogging to make it economical for advertisers.

Quizplus · Accepted Answer

Advertising is often perceived as less than fully objective and is seen by many as an intrusion. This perception may significantly limit the effectiveness of advertising on blogs.

Answer: E
 Not enough consumers participate in blogging to make it economical for advertisers. The number of active bloggers is relatively small compared to the entire population, which limits the potential reach of advertising on blogs.

Why Is It Doubtful That Blogs Represent a Major Advertising