Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors?
A) the exposure value of a website
B) the usefulness of websites
C) the quality of customer relationships
D) the ability of a site to hold users' attention
E) the ability to target users

Question

Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors? 
A) the exposure value of a website 
B) the usefulness of websites 
C) the quality of customer relationships 
D) the ability of a site to hold users' attention 
E) the ability to target users

Quizplus · Accepted Answer

The objective that makes use of the profile of website visitors as a metric is the ability to target users. This objective aims to assess how well an online advertising campaign targets specific audiences based on demographic and behavioral data. The profile of website visitors is a key component in evaluating targeting effectiveness.

Which General Objective for Assessing Online Advertising Effectiveness Makes Use