_____ is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.
A) Spam
B) Opt-in e-mailing
C) Interstitial e-mailing
D) Phishing
E) Superstitial e-mailing

Question

_____ is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.
A) Spam 
B) Opt-in e-mailing 
C) Interstitial e-mailing 
D) Phishing 
E) Superstitial e-mailing

Quizplus · Accepted Answer

Opt-in e-mailing involves obtaining permission from consumers before sending them marketing messages on particular topics. This ensures that the recipients are interested in receiving the messages and increases the likelihood of engagement and conversion. Spam, phishing, and interstitial/superstitial e-mailing are all forms of unsolicited messages that do not require permission from the recipients.

_____ Is the Practice of Marketers Asking for and Receiving