Which metric can be used to measure the exposure value or popularity of a website or online ad?
A) average time per visit
B) number of unique visitors
C) average interval between user visits
D) proportion of repeat visitors
E) visitors' previous website search behavior

Question

Which metric can be used to measure the exposure value or popularity of a website or online ad? 
A) average time per visit 
B) number of unique visitors 
C) average interval between user visits 
D) proportion of repeat visitors 
E) visitors' previous website search behavior

Quizplus · Accepted Answer

The number of unique visitors is a metric that shows how many different individuals have visited a website or seen an online ad within a specific time frame. This metric indicates the exposure value or popularity of the website or ad.

Which Metric Can Be Used to Measure the Exposure Value