Several years ago a widely circulated report appeared in various media about the weight-loss benefits of drinking at least 24 ounces of milk daily along with undertaking a regular exercise regimen.The trade association responsible for promoting milk could have taken advantage of this publicity by placing ads on various health-oriented websites and linking the ads to media reports describing milk's weight-loss benefits.If they had done this they would have been using _____ advertising.
A) keyword-matching
B) generic
C) secondary-market
D) social-networking
E) content-targeted

Question

Several years ago a widely circulated report appeared in various media about the weight-loss benefits of drinking at least 24 ounces of milk daily along with undertaking a regular exercise regimen.The trade association responsible for promoting milk could have taken advantage of this publicity by placing ads on various health-oriented websites and linking the ads to media reports describing milk's weight-loss benefits.If they had done this they would have been using _____ advertising.
A) keyword-matching 
B) generic 
C) secondary-market 
D) social-networking 
E) content-targeted

Quizplus · Accepted Answer

The type of advertising described in the scenario is content-targeted advertising, as it involves placing ads on health-oriented websites and linking them to media reports about milk's weight-loss benefits. This type of advertising targets specific content and tries to reach audiences who are interested in that content.

Several Years Ago a Widely Circulated Report Appeared in Various