Which of the following is the most successful,organic social media campaign in history?
A) Pepsi's "Refresh"
B) Blendtec's "Will It Blend?"
C) National Geographic's "Remembering 9/11"
D) ALS "Ice Bucket Challenge"
E) UPS "Your Wishes Delivered: Driver for a Day"

Question

Which of the following is the most successful,organic social media campaign in history? 
A) Pepsi's "Refresh" 
B) Blendtec's "Will It Blend?" 
C) National Geographic's "Remembering 9/11" 
D) ALS "Ice Bucket Challenge" 
E) UPS "Your Wishes Delivered: Driver for a Day"

Quizplus · Accepted Answer

The ALS "Ice Bucket Challenge" raised over $115 million for amyotrophic lateral sclerosis (ALS) research and engaged millions of social media users worldwide. It encouraged people to dump a bucket of ice water on their head and nominate others to do the same or donate to the ALS Association. It went viral and was embraced by individuals, celebrities, and even politicians.

Which of the Following Is the Most Successful,organic Social Media