Which of the following successful media campaigns relied on a consumer-generated story about the brand?
A) Old Spice's "Smell Like a Man, Man"
B) Nike's "Write the Future"
C) UPS's "Driver for a Day"
D) Burger King's "Whopper Sacrifice"
E) Evian's "Roller Babies"

Question

Which of the following successful media campaigns relied on a consumer-generated story about the brand? 
A) Old Spice's "Smell Like a Man, Man" 
B) Nike's "Write the Future" 
C) UPS's "Driver for a Day" 
D) Burger King's "Whopper Sacrifice" 
E) Evian's "Roller Babies"

Quizplus · Accepted Answer

UPS's "Driver for a Day" campaign involved consumer-generated content where customers shared their stories and experiences related to UPS, making it a campaign that relied on consumer-generated stories.

Which of the Following Successful Media Campaigns Relied on a Consumer-Generated