Why was Snapchat initially attractive to advertisers?
A) Images disappeared.
B) Families joined.
C) It had a younger demographic.
D) It had a video chat feature.
E) It had few, specialized ways to earn revenue.

Question

Why was Snapchat initially attractive to advertisers? 
A) Images disappeared. 
B) Families joined. 
C) It had a younger demographic. 
D) It had a video chat feature. 
E) It had few, specialized ways to earn revenue.

Quizplus · Accepted Answer

Snapchat was initially attractive to advertisers because it had a younger demographic, which was a valuable target audience for many brands. The platform was largely used by millennials and Gen Zers who were difficult to reach through traditional advertising channels. Additionally, images on Snapchat disappeared after viewing, creating a sense of urgency and exclusivity around the content. This made it a unique and engaging platform for advertisers looking to connect with younger consumers. The platform also had few specialized ways to earn revenue, which allowed advertisers to experiment with new and innovative ad formats.

Why Was Snapchat Initially Attractive to Advertisers