What factor should be considered when evaluating the suitability of introducing a telephone sales force?

Question

Quizplus · Accepted Answer

When evaluating the suitability of introducing a telephone sales force, all of the factors mentioned - geographical concentration, customer decision criteria, nature of the purchase, and status of the major decision maker - should be considered. Geographical concentration is important to determine if a telephone sales force can effectively cover the target market. Customer decision criteria and the nature of the purchase will help determine if customers are likely to buy over the phone. Lastly, the status of the major decision maker can impact the success of telephone sales, as higher-level decision makers may prefer face-to-face interactions.

What Factor Should Be Considered When Evaluating the Suitability of Introducing