On a cost per thousand (CPM) basis,the most expensive medium is ____.
A) television
B) radio
C) magazines
D) direct mail
E) newspaper
Correct Answer:
Verified
Q49: Which of the following is a major
Q50: In what type of alternative advertising medium
Q51: Yellow pages,video games,and brand placement are examples
Q52: Which of the following factors accounts for
Q53: Which of the following is a function
Q55: Which advertising medium simplifies the task of
Q56: What factor should be considered when evaluating
Q57: From the consumer's perspective,which of the following
Q58: Compared with other media,_ is much less
Q59: According to the Telemarketing Sales Rule (TSR),telemarketers
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