Compared with other media,_____ is much less wasteful and will usually produce the highest percentage of responses.

Question

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Direct mail is a targeted form of advertising, meaning that potential customers are selected based on their demographics and interests. This reduces wastage and increases the likelihood of a response. Additionally, direct mail allows for personalized messages and calls to action, further increasing the response rate. Radio and television may reach a large audience, but may not be as targeted and have a lower response rate. Outdoor advertising and newspapers may have some level of targeting, but are not as personalized and have a lower likelihood of a direct response.

Compared with Other Media,_____ Is Much Less Wasteful and Will