What alternative medium did Unilever use to advertise Axe deodorant?

Name: What alternative medium did Unilever use to advertise Axe deodorant?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Unilever used public restrooms as an alternative medium to advertise Axe deodorant. This was done through the placement of advertisements on the doors of restroom stalls, targeting young men who are more likely to use the product. This unique advertising strategy caught the attention of the target audience and increased the brand's visibility.

What Alternative Medium Did Unilever Use to Advertise Axe Deodorant