The net present value of the profit that a company stands to realize on the average new customer during a given number of years is known as _____.

Question

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Customer lifetime value is the net present value of the profit that a company stands to realize on the average new customer during a given number of years. Brand equity refers to the value a company's brand brings to its overall value, while customer equity refers to the total value of a company's customer base. Marginal customer analysis and customer profitability are related concepts but do not directly refer to the net present value of a new customer over time.

The Net Present Value of the Profit That a Company