The choice of _____ is,in many respects,the most complicated of all marketing communications decisions due to the variety of decisions that must be made.
A) celebrity endorser
B) message appeal
C) advertising agency
D) media and vehicles
E) research method

Question

The choice of _____ is,in many respects,the most complicated of all marketing communications decisions due to the variety of decisions that must be made.
A) celebrity endorser 
B) message appeal 
C) advertising agency 
D) media and vehicles 
E) research method

Quizplus · Accepted Answer

The selection of media and vehicles is the most complicated of all marketing communications decisions as it involves deciding on various factors such as media type, timing, geographic scope, frequency, and budget. Marketers need to carefully evaluate the target audience, message, competition, and other factors to choose the most effective media mix to reach and connect with the customers. Moreover, media selection must align with the marketing objectives and overall brand strategy.

The Choice of _____ Is,in Many Respects,the Most Complicated of All