Media planning involves coordination of three levels of strategy formulations:
A) marketing strategy, advertising strategy, and message strategy.
B) marketing strategy, advertising strategy, and media strategy.
C) promotion strategy, advertising strategy, and message strategy.
D) promotion strategy, placement strategy, and media strategy.
E) marketing strategy, placement strategy, and media strategy.

Question

Media planning involves coordination of three levels of strategy formulations: 
A) marketing strategy, advertising strategy, and message strategy. 
B) marketing strategy, advertising strategy, and media strategy. 
C) promotion strategy, advertising strategy, and message strategy. 
D) promotion strategy, placement strategy, and media strategy. 
E) marketing strategy, placement strategy, and media strategy.

Quizplus · Accepted Answer

Media planning involves coordinating the marketing strategy with the advertising strategy and developing a media strategy to choose the best channels to reach the target audience. Therefore, option B - marketing strategy, advertising strategy, and media strategy - is the most appropriate choice. Option A is incorrect since message strategy is part of the advertising strategy. Options C and D contain incorrect components, while option E only includes placement strategy instead of advertising strategy.

Media Planning Involves Coordination of Three Levels of Strategy Formulations