The percentage of a target audience that is exposed,at least once,during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
A) scope
B) spread
C) reach
D) frequency
E) gross rating points

Question

The percentage of a target audience that is exposed,at least once,during a specified time frame to the vehicles in which an advertising message is inserted represents _____.
A) scope 
B) spread 
C) reach 
D) frequency 
E) gross rating points

Quizplus · Accepted Answer

Reach represents the percentage of a target audience that is exposed at least once during a specified time frame. Scope refers to the diversity of media vehicles used, spread is the number of people exposed to the ad, frequency is how many times the target audience sees the ad, and gross rating points is a combination of reach and frequency.

The Percentage of a Target Audience That Is Exposed,at Least