Auby's Corporation is an apparel manufacturer that specializes in casual clothing.The company advertises primarily in consumer magazines,spending approximately $5 million each year.The company advertises every month of the year,but major advertising expenditures are made in the three months-May,August,and December.What type of advertising schedule does Auby's use?

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Quizplus · Accepted Answer

Auby's Corporation is using a pulsing advertising schedule. This means that they have consistent advertising throughout the year, but with heavier advertising in specific months of the year. In this case, Auby's spends heavily in May, August, and December, which are likely key sales periods for them.

Auby's Corporation Is an Apparel Manufacturer That Specializes in Casual