Jack owns a fishing lodge.He spends $3,000 a month on advertising in May,June,July,and August.He does no advertising during the other months.Jack is using the _____ advertising schedule.

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Quizplus · Accepted Answer

Jack's advertising strategy, where he advertises heavily during peak months (May, June, July, and August) and not at all during the off-season, is known as flighting. This approach involves intermittent periods of advertising followed by periods with no advertising, aligning with seasonal demand or specific sales periods.

Jack Owns a Fishing Lodge