Assume that the target market for a brand advertising in a magazine that reaches 5 million readers is only 3 million consumers.The cost of advertising in this magazine is $150,000 per 4-color page.The CPM-TM is _____.

Question

Quizplus · Accepted Answer

CPM-TM (Cost Per Thousand - Target Market) is calculated by dividing the cost of the advertisement by the number of target market consumers reached (in thousands). Here, $150,000 / (3,000,000 / 1,000) = $50.00.

Assume That the Target Market for a Brand Advertising in a Magazine