A conclusion drawn from ARS testing of various commercials for a Campbell's Soup Company brand (assumed to be Prego)about the functioning and effectiveness of advertising states that _____.
A) ad weight is positively related to sales regardless of the advertising content
B) ad copy does not have to be distinctive
C) the selling power of advertising wears out over time
D) rational appeals are more effective than emotional appeals
E) television ads are more effective than radio ads

Question

A conclusion drawn from ARS testing of various commercials for a Campbell's Soup Company brand (assumed to be Prego)about the functioning and effectiveness of advertising states that _____.
A) ad weight is positively related to sales regardless of the advertising content 
B) ad copy does not have to be distinctive 
C) the selling power of advertising wears out over time 
D) rational appeals are more effective than emotional appeals 
E) television ads are more effective than radio ads

Quizplus · Accepted Answer

The conclusion drawn from ARS testing of various commercials for a Campbell's Soup Company brand is that the selling power of advertising wears out over time. This conclusion suggests that even if an ad performs well initially, its effectiveness may decrease over time as consumers become accustomed to it.

A Conclusion Drawn from ARS Testing of Various Commercials for a Campbell's