Manufacturers can avoid paying slotting allowances by investing in a pull strategy to create consumer demand for their brands.

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Slotting allowances are paid by manufacturers to retailers for placement of their products on store shelves. Manufacturers can avoid paying slotting allowances by creating strong consumer demand for their brand, thereby pulling their products into retail stores. This approach is known as a pull strategy.

Manufacturers Can Avoid Paying Slotting Allowances by Investing in a Pull