Walmart is using marketing public relations to let the public know of its support for hurricane Katrina victims.Company leaders have been on several morning talk show programs discussing the money and aid they've provided to the affected areas and victims of this storm.Walmart is using _____ marketing public relations.

Question

Quizplus · Accepted Answer

Walmart is taking a proactive approach by initiating communication and promoting their support for hurricane Katrina victims through media appearances. The goal of proactive marketing public relations is to create positive associations with the brand and build goodwill among its audiences.

Walmart Is Using Marketing Public Relations to Let the Public