When negotiating a sponsorship agreement,the sponsor should try to obtain ______,meaning that a competitor will not share in the same benefits of the event.

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Some exclusivity refers to the sponsor's ability to have exclusive sponsorship rights for the event, meaning that their competitors will not be able to receive the same benefits. This can give the sponsor a competitive advantage and increase their visibility among event attendees. Options to renew, escape clauses, control of licensing, and granting of rights are other important factors to consider when negotiating a sponsorship agreement, but they do not specifically address the issue of exclusivity.

When Negotiating a Sponsorship Agreement,the Sponsor Should Try to Obtain