American Express was not a sponsor of the Olympics,but it advertised heavily during the time the Olympics were televised.As a result,many consumers thought American Express was a sponsor of the Olympics.This is an example of _____.

Question

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This is an example of ambush marketing, where a brand tries to associate itself with a major event without being an official sponsor. American Express strategically advertised during the Olympics, leading consumers to believe that they were an official sponsor, even though they were not.

American Express Was Not a Sponsor of the Olympics,but It