The most common form of CRM arrangement involves a company contributing to a designated cause every time the customer undertakes some action that supports the company and its brands.The company's contribution is,in other words,contingent on the customer's _____.

Question

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The sentence states that the company's contribution depends on the customer taking actions that support the company and its brands. Therefore, the company's contribution is contingent on the customer performing a behavior, as stated in option D. Options A and C involve awareness and knowledge of the brand, which may not necessarily translate into actions that support the company. Option B involves supporting a cause, which is often the outcome of the CRM arrangement, rather than the condition for it. Option E mentions generosity, which may or may not be related to the customer's actions that support the brand.

The Most Common Form of CRM Arrangement Involves a Company