Which of the following is a metric used to measure sponsorship effectiveness?

Question

Quizplus · Accepted Answer

All of the options provided are common metrics used to measure sponsorship effectiveness. Tracking sales volume following an event can help determine the impact of the sponsorship on actual revenue. Counting the number of samples or coupons distributed can give an idea of how many people were directly exposed to the brand. Measuring changes in brand awareness and brand image can show whether the sponsorship was successful in improving the way consumers perceive a brand. Determining website hits post-event can help track engagement and interest in the brand following the sponsorship. All of these metrics can be useful in evaluating the effectiveness of a sponsorship.

Which of the Following Is a Metric Used to Measure