Negative attitudes toward CRM are due largely to consumers' cynicism about the sponsoring firm's _____.

Question

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Negative attitudes toward CRM are largely due to consumers' cynicism about the sponsoring firm's self-serving motive. Consumers often see these efforts as a way for the firm to extract more information, incentivize purchases, or boost loyalty, rather than truly caring about the customer's well-being. This skepticism can lead to reduced trust and ultimately harm the relationship between the customer and the firm.

Negative Attitudes Toward CRM Are Due Largely to Consumers' Cynicism