Coca-Cola paid $250 million to be the official soft drink of the national Football League (NFL) for a five-year period.After sponsoring the NFL for several years,a general survey asked football fans to name brands that sponsor the NFL.Thirty-four percent named Pepsi-Cola as a sponsor.This is an example of _____.
A) target-audience misfit
B) sponsor misidentification
C) incompatibility with other marcom tools
D) clutter causing noise in the communication process
E) image mis-match
Correct Answer:
Verified
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