Which of the following forms of promotion refers to person-to-person communication in which a salesperson works with prospective buyers in attempting to determine their purchase needs and match those with her company's products?

Question

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Personal selling refers to person-to-person communication between a salesperson and prospective buyers in an attempt to sell products. Advertising refers to non-personal communication through various mediums, sales promotion refers to short-term incentives to encourage purchases, public relations focuses on maintaining positive relationships with stakeholders, and paid media refers to advertising space that is purchased.

Which of the Following Forms of Promotion Refers to Person-To-Person