Which step in personal selling refers to identifying potential buyers who have the need,willingness,ability,and authority to buy?

Question

Quizplus · Accepted Answer

Prospecting and qualifying involves identifying potential buyers who have the need, willingness, ability, and authority to buy. This step is crucial for the success of the sales process as it ensures that the salesperson is targeting the right audience and not wasting time on uninterested or unqualified prospects.

Which Step in Personal Selling Refers to Identifying Potential Buyers