What is a characteristic of the customer's buying task that can impact salesperson effectiveness?

Question

Quizplus · Accepted Answer

The customer's knowledge of alternatives can impact the effectiveness of the salesperson because if the customer is already aware of other options, the salesperson would need to adjust their approach and highlight the unique value proposition of their product or service in order to persuade the customer to choose them over the competition.

What Is a Characteristic of the Customer's Buying Task That