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A Television Commercial Promoting a New Range of Naturally-Flavored Ice

Question 54

Multiple Choice

A television commercial promoting a new range of naturally-flavored ice creams,manufactured by Ice Fountain,an ice cream and candy manufacturing firm,is an example of which of the following elements in the communication mix?


A) institutional advertising
B) sales promotion
C) social media
D) product advertising
E) personal selling

Correct Answer:

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