Advertising or display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions are called ________.
A) rebates
B) trade allowances
C) point-of-purchase displays
D) specialty advertising
E) coupons

Question

Quizplus · Accepted Answer

A)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
B)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
C)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
D)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
E)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.

Advertising or Display Materials Set Up at Retail Locations to Promote