Which of the following statements is TRUE about direct marketing?
A) Direct marketing refers to one-on-one interaction between a salesperson and a prospective buyer.
B) In direct marketing, the salesperson acts as an advisor who helps customers find the best solutions to their needs.
C) It is difficult to measure the results of direct marketing efforts.
D) Direct marketing is a static approach, with little scope for experimentation and improvement.
E) The heart of any direct marketing effort is a customer database.

Question

Quizplus · Accepted Answer

A)The heart of any direct marketing effort is a customer database that contains contact histories, purchase records, and profiles of each buyer or potential buyer.
B)The heart of any direct marketing effort is a customer database that contains contact histories, purchase records, and profiles of each buyer or potential buyer.
C)The heart of any direct marketing effort is a customer database that contains contact histories, purchase records, and profiles of each buyer or potential buyer.
D)The heart of any direct marketing effort is a customer database that contains contact histories, purchase records, and profiles of each buyer or potential buyer.
E)The heart of any direct marketing effort is a customer database that contains contact histories, purchase records, and profiles of each buyer or potential buyer.

Which of the Following Statements Is TRUE About Direct Marketing