If you possess little authority in your organization,the direct approach will generally be best for the persuasive messages you send.

Question

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If you are a highly regarded technical expert with years of experience,you might use the direct approach in a message to top executives.In contrast,if you aren't well known and therefore need to rely more on the strength of your message than the power of your reputation,the indirect approach will probably be more successful.

If You Possess Little Authority in Your Organization,the Direct Approach