In a marketing or sales message,product claims should be supported
A) primarily by testimonials from satisfied customers.
B) primarily by statistics from scientific studies of the product.
C) primarily by background information on the company selling the product.
D) by relevant, compelling information-often of many different types.
E) best by emotional appeals.

Question

Quizplus · Accepted Answer

D)Creative writers find many ways to provide support,including testimonials from satisfied users,articles written by industry experts,competitive comparisons,product samples and free demonstrations,independent test results,and movies or computer animations that show a product in action.

In a Marketing or Sales Message,product Claims Should Be Supported