In marketing and sales messages,the best way to handle potential objections is to
A) avoid mentioning them.
B) identify them up front and try to address as many as you can.
C) explain why the objections aren't really important.
D) suggest that anyone who has them simply needs to do more research.
E) imply that they stem from remarkable ignorance.

Question

Quizplus · Accepted Answer

B)Marketing and sales messages often encounter objections,and the best way to handle them is to identify them up front and try to address as many as you can.Objections can include perceptions of high price,low quality,incompatibility,or unacceptable risk.

In Marketing and Sales Messages,the Best Way to Handle Potential