If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals,which of the following consumer benefits would you want to emphasize most?
A) the reliability of the system when protecting the consumer's property
B) the low cost
C) the attractive appearance of the device
D) easy, do-it-yourself installation
E) how many hundreds of households have the system installed

Question

Quizplus · Accepted Answer

A)Anticipate the objections that your audience might have to the product you are selling,and emphasize what is likely to be its greatest selling point.An audience of wealthy professionals is not likely to be strongly convinced by low cost,appearance,easy installation,or popularity as much as they will be by reliability.

If the Audience for Your Marketing or Sales Message Promoting