Establishing credibility in persuasive messages
A)is impossible unless the audience is already familiar with you.
B)is a waste of time,since data and evidence are the only things audiences find convincing.
C)requires a condescending,"know-it-all" tone.
D)works only when you make negative comments about your company's competitors.
E)is essential when you are trying to persuade a hostile or skeptical audience.

Question

Quizplus · Accepted Answer

Establishing credibility is crucial when trying to persuade a hostile or skeptical audience. It helps to establish your trustworthiness and expertise on the topic at hand. While data and evidence are important, credibility can help make the audience more receptive to your message. Using a condescending tone or making negative comments about competitors can actually harm your credibility rather than enhance it.

Establishing Credibility in Persuasive Messages