Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.
A)social graphics; intuitional data
B)demographics; psychographics
C)crowdsourcing; regionalism
D)psychometrics; cryptography
E)selling points; desired benefits

Question

Quizplus · Accepted Answer

Demographics refer to quantifiable characteristics such as age, gender, income, education level, etc. Psychographics refer to psychological characteristics such as personality, values, attitudes, lifestyles, etc. Together, these two types of characteristics help marketers create targeted, effective campaigns that speak to the needs and desires of their audience.

Marketers Use Quantifiable Characteristics Known as ________ and Psychological Characteristics