Personality,lifestyle,and attitudes are assessed through
A)demographic surveys.
B)psychographic studies.
C)inkblot tests.
D)examinations of census data.
E)income records.

Question

Quizplus · Accepted Answer

Psychographic studies are the most appropriate way to assess personality, lifestyle, and attitudes. Demographic surveys and examinations of census data provide information on demographic characteristics such as age, gender, education, and income but do not provide insights into personality or attitudes. Inkblot tests are a type of psychological test used to assess personality, but they are not commonly used in market research. Income records only provide information on financial status and do not give insight into personality, lifestyle, or attitudes.

Personality,lifestyle,and Attitudes Are Assessed Through