Which of the following characteristics is most likely to enhance the credibility of the source of a persuasive message?

Question

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Trustworthiness is the most likely characteristic to enhance the credibility of the source of a persuasive message. If the audience perceives the source as trustworthy, they are more likely to believe and be persuaded by the message. Friendliness, height, and physical attractiveness may also influence persuasion, but they are not as strongly associated with credibility as trustworthiness.

Which of the Following Characteristics Is Most Likely to Enhance