Travis saw a television advertisement in which a new long-distance telephone service provider showed a vignette of pleasant family scenes while some relaxing music played in the background. Later, when Travis is asked about this particular long-distance service provider, he has a positive attitude toward its service, even though he actually uses a different long-distance service. Which of the following influenced Travis's attitude?

Question

Quizplus · Accepted Answer

Travis's attitude was influenced by classical conditioning, where the pleasant family scenes and relaxing music served as a stimulus to create a positive emotional response in Travis, which he associated with the long-distance service provider being advertised.

Travis Saw a Television Advertisement in Which a New Long-Distance