Sean Jones is a basketball player who had been hired by a major cereal manufacturer to promote one of its brands of cereal. Last week Sean received national coverage when he was arrested for drunk driving. This week the cereal manufacturer cancelled the remainder of his contract. Based on the research into factors that influence persuasion, why did the company cancel Sean's contract?

Question

Quizplus · Accepted Answer

Sean's arrest for drunk driving may have decreased his likeability in the eyes of the public, which could then reflect poorly on the cereal brand that hired him for promotion. As a result, the company may have cancelled his contract to avoid any negative associations with their brand. The other options (A, C, and D) are not as relevant in this scenario.

Sean Jones Is a Basketball Player Who Had Been Hired