Samantha had not really thought much about who she would vote for in the election, but for the entire month before the election, she constantly heard messages saying: "Vote for Don Green. He's the best person for the job." On election day, after voting for Don Green, she told her friends that she believed he truly was the best candidate. What does this example illustrate?

Question

Quizplus · Accepted Answer

The validity effect occurs when repeated exposure to a statement increases the likelihood of it being perceived as true, regardless of its actual validity. Samantha's repeated exposure to the message about Don Green influenced her belief in his suitability.

Samantha Had Not Really Thought Much About Who She Would