Which of the following qualities will make the source of persuasive communication mostlikely to be perceived as credible?

Question

Quizplus · Accepted Answer

Trustworthiness is a key quality that makes the source of persuasive communication be perceived as credible. Trustworthiness refers to the perception of the sender as reliable, honest, and credible. This quality enhances the likelihood that the receiver will accept the message and take appropriate action. Redundancy may be perceived as annoying or manipulative, similarity to the receiver may increase persuasion but not necessarily credibility, and vested interest may raise doubts about the sender's intentions.

Which of the Following Qualities Will Make the Source of Persuasive